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The CMO's Guide to China Marketing Episode 2: China Insight Research
Manage episode 361002384 series 3468438
Brandigo에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brandigo 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
It's episode 2 of the newly launched CMO's Guide to China Marketing, produced by Brandigo.
Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing.
In this episode, the guys discuss new regulations for Chinese influencer marketing, the future of Douyin/TikTok, as well as how useful Covid-19 related messaging is to brands. They then take a detailed look at China insight research and how it can be the difference between a good and a great China marketing strategy.
45 에피소드
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