Unusual, Effective Marketing and Sales Tactics for B2B Companies

The Push

The most seldom used tactics are often the most effective.
You already know about the typical sales and marketing tactics, eg. email marketing, content creation, and PPC.
But what about some lesser thought about tactics?
And how can your company use them to increase revenue?
In this episode we share stories where we’ve used unusual tactics to increase sales and improved marketing effectiveness.

Specifics this episode cover include:

• Simple event strategies that are low cost but high impact
  
• How to meet more senior individuals in your industry and build a genuine relationship with them
  
• How to approach relationship building with well connected individuals
  
• How you can rapidly build trust with senior people in your target market
  
• Some unique ways to approach networking
  
• How to use the principle of reciprocity for your business growth

This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)