Marina Tarasova, Paloma Health, on modernizing thyroid care

The Pulse by Wharton Digital Health

In this episode, I sat down with Marina Tarasova, co-founder & COO of Paloma Health, the first and leading virtual clinic, modernizing thyroid care. Marina started Paloma Health with her co-founder and Paloma’s CEO, Guillaume ("G") Cohen-Skalli in 2018. Paloma’s model offers holistic care for hypothyroidism & Hashimoto's, reducing the cost to treat these patients by over 60%. With their full stack approach, Paloma is drastically cutting the time patients have to wait to start treatment, and they are seeing better outcomes and patient satisfaction than traditional brick and mortar clinics. Last year, Paloma raised their series A round of funding led by SpringTide Ventures. With the investment, they’re continuing to build towards their goal of becoming the leading thyroid care experts and highlighting the importance of personalized thyroid care. Marina and I discuss: Her path to starting Paloma Health and how her experience at large healthcare organizations led her to building in the digital health space How virtual specialty clinics can prioritize growth through the physician shortage How Paloma’s specialization in hypothyroidism and their holistic approach allows the virtual clinic to make strides in patient experience, symptom improvement, and cost of care