Is It Time To Abandon Lookalike Audiences? The Pubcast With Jon Loomer podcast

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Jon Loomer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Loomer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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The Pubcast with Jon Loomer « »
Is It Time to Abandon Lookalike Audiences?

약 1년 전 7:42

공유

MP3•에피소드 홈

Jon Loomer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Loomer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.

… continue reading

614 에피소드

#Entrepreneur #Business #Marketing #Jon Loomer #Content #Digital #Facebook #Media #Social

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Is It Time to Abandon Lookalike Audiences?

The Pubcast with Jon Loomer

published 약 1년 전

공유

MP3•에피소드 홈

Jon Loomer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Loomer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.

… continue reading

614 에피소드

#Entrepreneur #Business #Marketing #Jon Loomer #Content #Digital #Facebook #Media #Social

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The Case for Simple Meta Ad Campaigns 8:37

12 hours 전8:37

나중에 재생

나중에 재생

8:37

Many Meta advertisers overcomplicate their approach in the belief that sophistication leads to better results. Jon explains why the opposite is often true, outlining a simplified strategy that focuses on fewer campaigns, minimal ad sets, and limited customizations.

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Stop Blaming Meta for Your Results 6:35

7일 전6:35

나중에 재생

나중에 재생

6:35

Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take responsibility. Jon explains why this approach is counterproductive and how to focus on the factors you can actually control.

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Understanding How Meta's Algorithm Really Works 6:39

14일 전6:39

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나중에 재생

6:39

This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do.

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When to Use Advantage+ Audience 8:26

21일 전8:26

나중에 재생

나중에 재생

8:26

When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.

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The New Role of Remarketing 7:59

28일 전7:59

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나중에 재생

7:59

While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.

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Why Meta Should Bring Back Podcasts 7:46

5 weeks 전7:46

나중에 재생

나중에 재생

7:46

Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.

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Do You Still Need Detailed Targeting? 7:35

6 weeks 전7:35

나중에 재생

나중에 재생

7:35

Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

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What Meta’s Latest Changes Mean for Advertisers 9:56

7 weeks 전9:56

나중에 재생

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9:56

Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.

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Is It Time to Abandon Lookalike Audiences? 7:42

8 weeks 전7:42

나중에 재생

나중에 재생

7:42

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.

Artwork

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The Pubcast Is Back for 2025 6:09

9 weeks 전6:09

나중에 재생

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6:09

After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.

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The Source of Motivation 1:43

2 years 전1:43

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1:43

Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.

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How Meta Credits Ads for Conversions 1:38

2 years 전1:38

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1:38

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...

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How to Publish One Video Per Day 1:39

2 years 전1:39

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1:39

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...

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The Surprising Impact of an AI Chatbot 1:43

2 years 전1:43

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1:43

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.

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Remarketing and the 80-20 Rule 1:42

2 years 전1:42

나중에 재생

나중에 재생

1:42

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.

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