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058:Is This The Most Canadian Experiment EVER? (Maple Syrup & Social Identity Theory)
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Social Identity Theory (SIT) and Self-Categorization Theory (SCT) can have a massive impact on how well we understand our avatar and the direction we take in our copy decisions. This article reveals a new flavor (pun intended) to understanding just how powerful those social groups are – that our social identity alters how we experience reality.
Articles Mentioned In This Episode:
From Groups to Grits: Social Identity Shapes Evaluations of Food Pleasantness
https://www.sciencedirect.com/science/article/abs/pii/S0022103117304900
Homework:
Q &A episode – Got a question? Send it in!
https://geoffkullman.com/questions
Click here to join the INCEPTION Accelerator waiting list.
https://geoffkullman.com/accelerator
Connect with Geoff:
Instagram: @geoffkullman
Twitter: @geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:
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83 에피소드
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 30, 2023 15:31 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 306133796 series 2794921
Social Identity Theory (SIT) and Self-Categorization Theory (SCT) can have a massive impact on how well we understand our avatar and the direction we take in our copy decisions. This article reveals a new flavor (pun intended) to understanding just how powerful those social groups are – that our social identity alters how we experience reality.
Articles Mentioned In This Episode:
From Groups to Grits: Social Identity Shapes Evaluations of Food Pleasantness
https://www.sciencedirect.com/science/article/abs/pii/S0022103117304900
Homework:
Q &A episode – Got a question? Send it in!
https://geoffkullman.com/questions
Click here to join the INCEPTION Accelerator waiting list.
https://geoffkullman.com/accelerator
Connect with Geoff:
Instagram: @geoffkullman
Twitter: @geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:
Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
83 에피소드
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