026: Building A Personal Brand As A Copywriter w/ Mike Kim

The Psychology of Copywriting

Mike Kim is a speaker and marketing strategist who specializes in brand strategy and copywriting. He has been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst. For years he was the Chief Marketing Officer of a successful multi-million dollar company. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and sipping a glass of Macallan 15 — all while teaching everything he knows about branding, entrepreneurship, and life through his hit podcast, Brand You.

In this episode Mike shares his journey from working as a Chief Marketing Officer to pursuing his passion for copywriting. Mike and I discuss the importance of finding your identity above all else. We dive into how personal branding is all about you as an individual: your ideas, expertise, reputation, and personality. Mike shares with us his 3 V’s of brand identity (visual, verbal, and value) and their importance.

What To Look For In This Episode:

• [00:03:00] Mike’s journey from corporate to copywrite.
• [00:25:00] The 3 V’s of brand identity.
• [00:33:45] How to find your personal brand voice and own it.
• [00:45:20] Why being authentic is key.
• [00:48:00] The importance of thinking partners in gaining new perspectives.

Resources:

• Mike Kim
  • Website – https://mikekim.com/
  • Podcast – https://mikekim.com/show
  • Instagram – http://instagram.com/mikekimtv
• 50 Email Subject Lines That Are Almost Impossible To Ignore – https://mikekim.com/50headlines

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com