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How His First Business Sold a Service No One Asked For and Wouldn't Buy | Joe Pulizzi, The Tilt
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Ashley Stryker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ashley Stryker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
"The Godfather of Content Marketing" Joe Pulizzi describes how his first business flopped by selling the wrong service to the wrong audience.
- Joe's big mistake was actually two-fold. First, he fell in love with his product before his customers validated the approach. Second, he sold to the wrong audience altogether! His original target market of agencies generally never spent on their own marketing, even as they sold the service to others.
- Joe brought his business back from the brink by switching gears to sell what his audience was actually asking for -- education and events -- and by pitching the new approach to prospects that actually had money: In-house marketing teams.
- Today, Joe's Content Marketing Institute and Content Marketing World conference remain cornerstones of the profession. (I'll be attending CMWorld this week! I'm so excited.) Joe himself has since moved on to other projects, most recently the Tilt: A newsletter and community designed for content creators who seek to build their audiences first and monetize second... just as he should have done. You can subscribe to the Tilt newsletter using my affiliate link at PC-Podcast.com/JoeP. Hope to see you there!
You can find this and other episodes of the Professional Confessional podcast at PC-Podcast.com, or on your podcasting platform of choice.
Would you like to listen to the whole conversation? Go to PC-Podcast.com/Support and subscribe for full recordings and early episodes. That's PC-Podcast.com/Support.
In the meantime, please share this episode with someone you think needs to hear this today. That's all for this Professional Confessional. I'm Ashley Stryker. Thanks again for tuning in, and I hope you'll join us next time. Talk soon!
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