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Don't Play Games When It Comes to Names
Manage episode 379022103 series 3302232
Sean Boyce에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sean Boyce 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Sean discusses the often overlooked topic of branding and naming in building SaaS businesses. He shares the example of HBO's disastrous rebranding to HBO Max, highlighting the importance of maintaining a strong brand and avoiding confusing naming changes. Sean emphasizes the power of thematic naming and how it can positively impact marketing efforts by instantly conveying the purpose of a product.
Key Points
- Branding and naming have a significant influence on your marketing efforts.
- HBO's rebranding to HBO Max resulted in confusion and backlash from its user base.
- The name HBO was synonymous with high-quality content and had a strong brand reputation.
- Thematic naming, like Sean's product "Podcast Show Notes," helps users understand its purpose immediately.
- Creating a thematic name facilitates efficient customer acquisition and marketing communication.
- Avoid making naming mistakes like HBO did to preserve brand recognition and goodwill
- Effective naming and branding can enhance storytelling and marketing for your product.
Free Email Course
- How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas
Connect with Sean
- Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
- Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/
Notes generated by Podcast Show Notes (podcastshownotes.ai)
313 에피소드
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