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MINI - Is all PR good PR?!
Manage episode 433871728 series 2979884
KateCo. PR에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 KateCo. PR 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this week's mini episode of The Press Office, host Marisa Jayne is joined by Kate Keane, Founder & Director of KateCo. PR, to dive into the age-old question: Is all PR good PR? Building on the previous episode with Andrew Mackinnon, CEO of The Taboo Group, this episode unpacks the complexities of taking risks in PR and brand marketing.
Marisa and Kate discuss Andrew's idea of breaking taboos in branding, exploring which brands can afford to take risks and whether it's worth it. They also discuss the importance of ensuring that these bold moves remain socially acceptable, so not to be inundated with bad publicity.
Tune in NOW to gain valuable insights into the art of risk-taking in PR, and as always, if you enjoy the episode, please subscribe on your preferred podcast platform.
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