Mastering Your LinkedIn Ads and Speaking Skills with AJ Wilcox

The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

Lea Pica | Data Storytelling Advocate, Speaker + Educator, Lea Pica | Data Storytelling Advocate, and Speaker + Educator에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lea Pica | Data Storytelling Advocate, Speaker + Educator, Lea Pica | Data Storytelling Advocate, and Speaker + Educator 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Welcome to the inaugural episode of the Present Beyond Measure Show for 2021! Today on the show, we will be having an inspiring conversation about LinkedIn Ads, data visualization, and public speaking with AJ Wilcox.

AJ talks about how to get started on LinkedIn, why its targeting functionality is worth the high cost, the best LinkedIn call-to-action strategy,, and so much more.

As well as being a LinkedIn guru, AJ is a highly gifted orator and in the next chunk of the episode, we explore his secret sauce for delivering powerful and impactful presentations.

In This Episode, You’ll Learn…

How AJ fell into the world of SEO and LinkedIn advertising.
What makes LinkedIn a good platform to advertise on despite its reputation for being expensive.
The minimum amount per month to spend on LinkedIn to see results.
The right-sized call to action that fits the cost of advertising on LinkedIn.
How to incorporate retargeting into a LinkedIn ad strategy using Google and Facebook.
Creating warm audience targets on LinkedIn using ‘closer lists’.
Tracking channel contribution using tracking parameters and Google channel contribution reports.
AJ’s favorite ways of capturing and visualizing data on his clients’ performance.
Switching gears to AJ’s skill as a speaker and where his journey began.

People, Blogs, and Resources Mentioned:

My first book insiders waiting list
The LinkedIn Ads Show by AJ Wilcox
The Everyone Hates Marketers Show by Louis Grenier
AJ Wilcox on LinkedIn
Present Beyond Measure Interview with Nancy Duarte
The Social Media Marketing Podcast
Talk Like TED by Carmine Gallo
Sign up for the exclusive waiting list for my new book.
My free 30-second online assessment to find out the #1 silent killer of your data presentations
Schedule a workshop planning strategy session with me.

How to Keep Up with AJ Wilcox:

AJ's LinkedIn, Twitter, Facebook profiles

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