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PR Newswire Presents: Measurement for the Masses
Manage episode 308935239 series 3023707
PR Newswire에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 PR Newswire 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Measurement has been a topic of great interest and debate in the communications industry for years. Most professionals believe measurement is the key to solidifying the role of strategic communications in the business world. However, measurement has eluded the masses because services have traditionally been extremely cost-prohibitive and cumbersome.
This is beginning to change. New cost-effective, easy-to-use services are assisting communications professionals in measuring the results of their programs and providing them with much needed ROI.
This session takea a close look at how some communications experts have incorporated one of the newer measurement services, MediaSense from PR Newswire, into their overall communications programs and experienced terrific results.
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This is beginning to change. New cost-effective, easy-to-use services are assisting communications professionals in measuring the results of their programs and providing them with much needed ROI.
This session takea a close look at how some communications experts have incorporated one of the newer measurement services, MediaSense from PR Newswire, into their overall communications programs and experienced terrific results.
38 에피소드
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