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The PPC Den에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The PPC Den 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Why Aren’t You Testing Placement Adjustments in Amazon PPC?

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Manage episode 462833238 series 2625056
The PPC Den에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The PPC Den 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered.

Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy.

Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works?

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Intro

  • 03:20 – Challenges with Amazon placement settings

  • 04:16 – Understanding placements and bid modifiers

  • 06:50 – Amazon’s intention behind placement options

  • 08:12 – Base bid importance for auction visibility

  • 09:45 – CPC differences across categories

  • 11:51 – Testing and adapting strategies for PPC success

  • 12:40 – Amazon reps specializing by category

  • 13:13 – Duplicating campaigns for placement focus

  • 18:02 – Negative ASINs affecting search terms

  • 21:20 – Structuring campaigns by placements

  • 23:33 – Placement-specific adjustments improving control

  • 26:08 – Auto campaigns benefiting from segmentation

  • 28:35 – Top of search vs. product page focus

  • 29:44 – Success of the strategy during Prime Day

  • 30:40 – Stable periods for effective testing

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Mike Danford

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    343 에피소드

    Artwork
    icon공유
     
    Manage episode 462833238 series 2625056
    The PPC Den에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The PPC Den 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

    In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered.

    Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy.

    Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works?

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    • 0:00 - Intro

    • 03:20 – Challenges with Amazon placement settings

    • 04:16 – Understanding placements and bid modifiers

    • 06:50 – Amazon’s intention behind placement options

    • 08:12 – Base bid importance for auction visibility

    • 09:45 – CPC differences across categories

    • 11:51 – Testing and adapting strategies for PPC success

    • 12:40 – Amazon reps specializing by category

    • 13:13 – Duplicating campaigns for placement focus

    • 18:02 – Negative ASINs affecting search terms

    • 21:20 – Structuring campaigns by placements

    • 23:33 – Placement-specific adjustments improving control

    • 26:08 – Auto campaigns benefiting from segmentation

    • 28:35 – Top of search vs. product page focus

    • 29:44 – Success of the strategy during Prime Day

    • 30:40 – Stable periods for effective testing

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Mike Danford

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    343 에피소드

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