E109: Imagination Is Everything and Anything is Possible with Shannon Pruitt

THE POWER OF REINVENTION with Kathi Sharpe-Ross

This week I was delighted to have an empowering conversation about the importance of storytelling with Shannon Pruitt, the Global Chief Content & Partnership Innovation Officer at Stagwell Global. She also currently sits on the board of Versus Systems and is Chief Member at Chief, a private network built to drive more women into positions of power and keep them there.

During her impressive career she was the founder and CEO of SMPI Marketing Group; Managing Partner, EVP at Horizon: Walt Disney Television Network’s portfolio; CMO at The Honest Company; Chief Content Officer at Carat USA and so much more.

From early on in life, Shannon was able to capture her imagination and unveil the power of storytelling by writing a series of stories and turning them into plays. Realizing how impactful storytelling could be if deployed for good, Shannon used it as a major tool to bring people together around ideas and initiatives. This is the reason that she chose to join the team at Story Lab and became president and CEO of the company. She then went on to create her podcast “Diversity and Disruption with Shannon Pruitt” which is a platform that brings together various industry players to share, learn, inspire and get inspired.

Furthermore, Shannon has always had the courage to be an outlier - someone who is not afraid to think not only outside of the box, but as if there is no box at all! Thanks to her curiosity and the desire to be unique she has created a career and a life where she is her own narrator.

Some powerful takeaways from today’s episode:

• Finding out the “secret sauce” of who you are and what you can do differently should never be taken for granted.

• If you know your customers and are able to package your data and information with the story relevant to your audience, then you can always get the desired outcome.

• Creating your own success story may not happen overnight, but always remember that progress is progress, so take it one step at a time.

• Showing up with good energy and curiosity will always be seen and appreciated by people, ultimately attracting new opportunities to your life.

Links:

Shannon Pruitt’s LinkedIn: Shannon Pruitt | LinkedIn

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