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E 118: Leading ADWEEK into a Tech-Forward Future with Will Lee, CEO, ADWEEK
Manage episode 397756414 series 3269577
Kathi Sharpe-Ross에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kathi Sharpe-Ross 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this podcast episode, Kathi Sharpe-Ross interviewed Will Lee, CEO of ADWEEK, about his career journey and the evolving landscape of the advertising and marketing industry. Will shared his experiences of reinventing himself and recognizing his strengths through various stages of his life. He discussed the shift in media companies towards focusing more on individual human brands and the growing importance of engagement in advertising.
The episode also delved into the role of AI in business and the necessity for companies to embrace and harness its potential. The conversation underscored the need for resilience, adaptability, and creativity in the rapidly changing business environment.
Will emphasized the significance of new technologies in revolutionizing industries, particularly in advertising and marketing. He spoke about the reinvention of ADWEEK events, aiming to make them more meaningful and valuable for attendees, and highlighted the role of these technologies in informing and educating the industry.
Some powerful takeaways from today’s episode:
Align career paths with strengths and pivot as needed.
Human brands and engagement are reshaping the advertising industry.
Utilize AI for enhanced productivity and informed decision-making.
Focus on outcomes and integrate content for impactful experiences.
Build and showcase your personal brand for growth and success.
Links:
Will Lee’s LinkedIn: https://www.linkedin.com/in/willwlee/
THE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.com
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