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Thinking like a business person for pet photography success
Manage episode 448440881 series 3068318
The Pet Photographers Club에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Pet Photographers Club 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today’s guest has been in business for a long time- and you can tell. She is thinking outside the box with her marketing while also ensuring she has a layered approach to fill her calendar. I’m talking about Lisa Asp who beyond that, is heavily involved with PPA and ISAP so after chatting marketing she answered your questions about joining a photography association and the different awards and competitions that are out there.
WE COVERED
- Lisa’s journey from the dream of being a painting major to shifting gears into photography
- How a rescue encouraged Lisa’s business to transition into pets from general portraits
- How Lisa uses social media
- Marketing a specialised studio versus a general portrait studio
- Thinking outside the box with passive marketing by partnering with a cafe
- How putting yourself out there can lead to new clients and marketing partnerships
- What is a professional photography association and why would you join
IN THE MEMBERS-ONLY EXTENDED EPISODE
- How to find an association to join for professional photographers
- What's the deal with competitions and awards, and which should you enter
- Headshots for hounds
- Knowing when to say no to fundraisers
Show notes can be found here: https://thepetphotographersclub.com/podcast/1702
190 에피소드
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