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Pet Photography Success in a Developing Country
Manage episode 385261614 series 3068318
The Pet Photographers Club에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Pet Photographers Club 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today’s guest has been a working photographer for almost 20 years. She started out in weddings in the UK and switched to portraits when she moved to South Africa. Fast forward to today, she’s reworked her pricing structure to ensure her business is profitable with the 150 clients per year she shoots for, 80% of which are pet shoots. I’m talking about Emma O’Brien of Emma O’Brien Photographer.
I’m sure you’ll be impressed as me to learn that she doesn’t do any paid marketing but instead uses a strategic networking approach to ensure her calendar is full so if you’re looking for free marketing strategies, but sure to listen to the second half of this episode where we go into those in detail.
What we covered:
- When and why Emma introduce pets
- Studying photography and is a diploma still necessary
- Why to stop looking at other photographers work
- How to avoid creating work that looks just like everyone else’s
- Using the move to South Africa from the UK to start fresh
- Burn out
IN THE MEMBERS-ONLY EXTENDED EPISODE
- Emma’s change in business model to make more money
- Working with a coach
- How Emma worked out she needed to double her prices
- South African incomes
- How does the that affect your marketing
- Knowing your ideal client
- What are business card drops and why do them
- Collaborations with other brands
- How many clients is Emma photographing per year, and what percentage are for pets
- Emma’ shelter work and the bonus marketing that comes from that
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