Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape

The Partnership Economy

David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

11M ago 28:59

MP3•에피소드 홈

Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the industry. Brands are increasingly looking to measure the impact of influencer marketing and understand what impact influencer marketing has on customer acquisition, rather than just measuring brand awareness. He and host Todd Crawford discuss assessing the value of the content holistically by amplifying user-generated content after the campaign launch to maintain momentum and authenticity. They break down this shift, the difference between influencers who move products and those who build awareness, and more.

We’ll be taking a short break for the holidays. Stay tuned for the S4 finale coming in January 2024. Happy holidays and New Year from Dave, Todd, and the impact.com team!

This podcast episode was produced by Quill.

54 에피소드

#Business #Marketing #David A. Yovanno and Todd Crawford #David A. Yovanno #Todd Crawford