Fred Ehle, Former VP and Head of Product Marketing at Jockey, on changes in marketing behavior and brand authenticity

The Partnership Economy

David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 33:35

MP3•에피소드 홈

In this conversation with Fred Ehle, Former VP and head of product marketing, business development, innovation, research, and strategy at Jockey International, Inc., he talks about marketing and industry developments. Hear about the changes in the industry over the past 30 years, influencer marketing, trends in advertising and data analysis, having transformative partnerships, and get Fred’s advice to his younger self.

For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.

Episode Outline

[00:42] Captivating buyers today vs 30 years ago

[01:37] Consumer decisions then vs now

[05:37] Influencers and commercial content

[11:31] Digital distribution

[16:33] Advertising and data tracking trends

[19:57] The marketing mix

[22:09] Transformative partnerships

[24:37] Fred’s road to his roles

[29:59] What keeps Fred up at night?

[32:20] Fred’s advice for his younger self

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