Elisa Charbonnel, Director of Paid Media at Disney Streaming, on how to pivot partnerships in turbulent times

The Partnership Economy

David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David A. Yovanno and Todd Crawford, David A. Yovanno, and Todd Crawford 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 29:21

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Dave Yovanno makes his return to the podcast for season two by sitting down with Elisa Charbonnel, the Director of Paid Media at Disney Streaming. Together they discuss how Disney’s streaming platforms exploded in popularity during the pandemic and how smart partnerships helped drive demand. She shares how Disney stayed agile and used creative ways to drive revenue even when many of its business units were negatively impacted by shutdowns. Elisa also shares her thoughts on how due diligence backed by data will become even more important in the partnership economy as big tech continues to disrupt platforms and long-established marketing channels. This podcast episode was produced by Quill.

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#Business #Marketing #David A. Yovanno and Todd Crawford #David A. Yovanno #Todd Crawford