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Lauren Miele of KushKards
Manage episode 400746210 series 3484022
The Paper Fold and Evergreen Podcasts에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Paper Fold and Evergreen Podcasts 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What does it mean to be a disruptor? For Lauren Miele of KushKards, it means getting people to talk about you when you are not around. And that's precisely how *I* first heard about this cannabis-tinged brand at its National Stationery Show debut in early 2020. There, KushKards distinguished itself out of the gate by winning Best New Product for its Polka Pot Gift Bag — an enormous accomplishment not just as a newbie but also a sign of the quick inroads she made in our sometimes rather traditional community.
Meanwhile, Lauren didn't just bring cannabis to stationery and gifts, she also brought greeting cards to the male-dominated cannabis industry. Soon thereafter, Lauren officially entered the burgeoning sexual wellness domain by attaching vibrators instead of one-hitters to her card designs.
Now Lauren spills on everything from social media strategy to troll management. To her, it's all about embracing what she is disrupting — and even becoming the niche itself. And just as she provides 'a gift with a lift' with her offerings, Lauren's path illuminates how any brand can blaze to the righteous spot it deserves.
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69 에피소드
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