Ep218i – WOKE is KILLING Brands - The Other Side Interviews SEAN MASTERS – Brand Strategist and Creative

THE OTHER SIDE with DAMIAN COORY

Damian Coory에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Damian Coory 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

10M ago 57:00

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Ep218i – The Other Side Interviews SEAN MASTERS – Brand Strategist and Creative
Qantas is the latest company to foolishly go where brands should never tread: into divisive political issues.
Given the number of failed ‘woke’ marketing efforts lately, you’d think brands would learn. But the trend persists. Why?
The Other Side Interviews host Damian Coory – himself an expert with 20 years’ experience in PR - discusses with Sydney-based Branding and Advertising expert Sean Masters why brands appear to be so keen to commit a kind of suicide when the risks are so obvious,
What is driving brands to make all the obviously wrong decisions in jumping on political ‘causes’ and social movements that don’t reflect the majority of their customers?
Have the woke kids taken over the marketing and PR departments like their HR friends? Or is there another, more hidden, explanation driving these apparently self-destructive strategies?
This Ep 218i first aired on ADH TV on 15 August 2023. The Other Side Interviews is a weekly long-form interview show on important news topics. It streams every Tuesday night at 6pm on Australia's ADH TV at https://watch.adh.tv/the-other-side-i...

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