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Episode 23: Increasing Donor Conversion & Retention with Gratitude, with Ephraim Gopin
Manage episode 305710744 series 2999985
dotOrgStrategy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 dotOrgStrategy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The average donor retention rate among nonprofit donors is 45%. The average first-year retention rate is around 20%. Combine that with the fact that it costs more to acquire a new customer or donor than it does to keep them coming back, something is clearly not working well at most nonprofits today. Ephraim Gopin, Founder of 1832 Communications, joins Boris to discuss the benefits of having a Marketing Team and Fundraising Team work well together to attract new subscribers, nurture them into donors, and keep donors coming back again and again rather than chasing new prospects year after year. ** Episode Links and Shownotes: https://nphf.show/ep23 **
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