Tom Morton 'How to create value c/o new experiences and new technology'

The New Abnormal

Series Four
This episode of #TheNewAbnormal podcast features Tom Morton, Global Chief Strategy Officer at R/GA. He helps brands solve the biggest challenges of a changing world: launching and scaling innovation, turning revolutionary technologies into legitimate brands, identifying and winning a radically different next generation of users, defining a purpose to transform the organisation and unlock future growth, developing marketing for today's media and culture, redefining brands from words to actions to create value through interface and innovation, responding authentically to the societal challenges of remote work and racial justice. As a standard setter for creativity and marketing effectiveness, Tom's been a judge for the Effies, Cannes Lions and the IPA Effectiveness Awards, and has won multiple effectiveness awards for increasing revenue and brand equity. As a champion of talent, he sits on the selection committee of the Advertising Hall of Fame and Hall of Achievement to honour diverse leaders who make a positive impact in the creative industries. So, and as you can imagine, we cover a lot of ground in this dynamic conversation: it's not every day that you hear philosophy, psychology and sociology mentioned in the same sentence when discussing brand actions. But first, we have to get past his 'Day One' in agencyland, that saw him tasked with sending faxes to clients. The question is, was he any good as a Jnr Account Exec?