088 - The Content Creation Conundrum: How Photographers Balance Artistry and Promotion

The Nerdy Photographer Podcast

Over the last few years it has become more and more important for photographers to be "content creators" in addition to taking still images. You are probably thinking, "Haven't we always been creating content because we are taking pictures?"

What I am talking about is photographers as content creators in the sense of having to put together behind the scenes videos or funny reels or TikToks just to get noticed online these days. I can post a still image shot and it will barely reach 10% of my followers on any platform.

When I post a video or reel, the analytics are off the charts. If you're trying to reach new people or even just the people who already follow you, you have to be more of a content creator than just a still photographer.

About My Guest

Jared Poirier is a Lifestyle & Real Estate Photographer based in Toronto, Canada. On his weekly podcast Photography Friends, he and his special guests provide tips & stories from their photography careers.

You can listen to the Photography Friends podcast on Apple Podcasts, Spotify, Google Podcasts, or just search for it on your favorite podcast platform. You can also keep up with the Photography Friends on Instagram as well.

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How Do You Feel About Photographers Also Needing To Be Content Creators?

Are you frustrated? Not sure how to keep up with the constant need to be producing new content? Have any tips for other photographers on how to adapt to this new world of being a photographer?

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About the Host

Casey Fatchett has been creating timeless images for his clients for more than twenty years. From weddings to corporate events and headshots to unposed portraits and fine art landscape images, Casey's work has been published around the globe and garnered dozens of awards from both his clients and his peers.

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