Nikhil Kapur, STRIVE Ventures on different SaaS models in Asia

The Neon Show

Nikhil is one of the most Tech & Product-centric VCs in Asia. This probably comes from his early career with Microsoft, and later with Pie (acquired by Google).He also founded a company called TommyJams, a tech-enabled Artist management platform.He has been with STRIVE Ventures for over 5 years. STRIVE’s portfolio includes HASURA, Classplus, and Saleswhale among others.In this podcast, Nikhil shares his experience of investing in SaaS startups in Asia and helping them achieve Product-Market Fit.Notes - 01:03 - Two major SaaS buckets for STRIVE - (1) Global SaaS (US, European, & Asian markets) and (2) Local SaaS (India SaaS / Indonesian SaaS and similar others.)04:48 - How does STRIVE focus on such segregated SaaS markets?09:28 - Not only monetizing Local SaaS startups through the typical Subscription-Business model (Example - Classplus) but also through transactions17:34 - What was the thought process at STRIVE while coming up with a Non-subscription model for monetizing their portfolio companies in the Indian market?20:27 - Indonesia SaaS market in terms of product adoption, willingness-to-pay & market penetration26:21 - Portfolio of Global SaaS - Healint, HASURA, Saleswhale29:18 - Investing in HASURA with a vision to simplify backend development 33:10 - Investment Thesis - “Founders & Teams who Do More with Less”36:10 -Common early-stage mistakes in SaaS startups40:05 -Crucial changes in GTM strategies for SaaS startups in Pre-COVID vs Post-COVID market48:22 - Emphasizing on portfolio companies to build user engagement and reach an initial $1 million+ ARR

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