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The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond
Manage episode 390602059 series 3417414
Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond:
Google Review Fraud Landscape (10:17):
- Estimates that 18% of reviews across various platforms are fake.
- Home service industries, such as locksmiths, moving companies, and HVAC, are heavily affected.
- Legal sector is also impacted, with fake reviews prevalent among personal injury, criminal defense, and DUI lawyers.
LSA Review Fraud (21:38):
- Lead generation scammers are stealing business from ethical businesses using fake LSA reviews.
- They overcharge consumers and use higher ad revenue to improve their bidding strategy within LSA dashboards.
- Google's LSA program is designed to give consumers confidence in businesses by elevating them above spam and fraud, but it has not been successful.
Practical Advice for Business Owners to Cope With Fake Reviews (41:03):
- Gather evidence of fraudulent activity, such as fake reviews or stolen business licenses, to build a strong case.
- Report fake reviews to Google through the proper channels, but be aware that Google's response may be slow or ineffective.
- Consider legal action against fraudulent businesses, as it may be a violation of racketeering laws in certain jurisdictions.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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