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The Native Experience Podcast: Translation, localization and multicultural marketing discussions
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#014: Localisation, Technology and the Gartner Hype Cycle with Josef Kubovsky
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On this episode of The Native Experience, we welcome Josef Kubovsky, CEO of Nimdzi Insights.
In our conversation, we talk about localisation and the importance of understanding the intricacies and nuances of local markets. We discuss the role of branding companies in international expansion and address how critical errors in marketing campaigns, such as cultural insensitivity, can negatively impact the success of a product in a specific market.
We also discuss the Gartner Hype Cycle and AI, emphasising that while these tools can make our lives easier, they should not be blindly relied upon without human intervention. We highlight that the initial excitement and innovation trigger for AI tools is often followed by a need for careful evaluation and verification.
Joseph's unique blend of language, tech, and sales skills make him an absolute expert in the language industry. We hope this conversation helps you to provide an even greater native experience in both your personal and professional lives!
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Josef Kubovsky hails from a linguistic lineage, where a majority of his family members are language educators, translators, and engage in a diverse array of language-related professions.
In his 19 years in the language industry, Josef Kubovsky has developed outstanding business acumen. After receiving a degree in International Relations, Josef worked his way up from a Sales Manager position at a regional translation company to Branch Manager. He then moved to an international multi-language vendor, and eventually became Head of Sales at a technology company, where he managed a worldwide sales team of 27.
Josef leverages his unparalleled combination of language, technical, and sales expertise to assist Nimdzi partners in pursuing business excellence and sustainable growth.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
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