Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kit Inc. and Nathan Barry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kit Inc. and Nathan Barry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Nathan Barry Show와 비슷한 콘텐츠
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
…
continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
…
continue reading
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
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The Branding Advice That No One Tells You | 068
Manage episode 471224127 series 3530384
Kit Inc. and Nathan Barry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kit Inc. and Nathan Barry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today I’m joined by Charli Prangley as we revisit our bold rebrand from ConvertKit to Kit - a journey of rapid change, decisive leadership, and preserving what truly matters.
In this episode, we explore how we built a new identity without starting from scratch, the lessons learned along the way, and how our internal culture has evolved as a result.
Timestamps:
00:00 Introduction to Branding
00:49 The Kit Rebrand Journey
01:55 Lessons Learned from Rebranding
05:11 Maintaining Brand Equity
06:39 Challenges and Successes
08:25 The Importance of Brand Strategy
12:42 Messaging and Positioning
15:33 Internal Shifts and Bold Actions
18:56 Kit's Self-Belief and Leadership
22:45 Creating Tutorials and Overcoming Roadblocks
24:51 Celebrity Endorsements and Success Stories
25:28 The Impact of a Strong Brand
31:24 Executing a Successful Rebrand
36:27 Dreaming Big and Making It Happen
39:27 Reflecting on Leadership and Growth
43:13 Final Thoughts and Encouragement
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Follow Charli:
Instagram: https://www.instagram.com/charliprangley
LinkedIn: https://www.linkedin.com/in/charliprangley
Twitter: https://twitter.com/charliprangley
YouTube: https://www.youtube.com/user/charlimarietv
Website: https://charlimarie.com
Featured in this episode:
Kit: https://kit.com
Koto (Brand Strategy Partner): https://www.kotoagency.com
Square Black (Development Agency): https://squareblack.com
Tom Brady’s Newsletter: https://www.tombrady.com/newsletter
Morgan Freeman: https://themorganfreeman.com
Highlights:
06:03 – Churn: The Leaky Bucket Challenge
15:05 – Unpacking the 6-Step Direct Sales Flywheel
22:05 – Overcoming Migration Objections with Concierge Setups
29:21 – The Zero-to-One of Personal Branding
36:08 – Scheduling & Measurement: Locking In Daily Priorities
49:20 – Innovating Pricing Strategies for Expansion Revenue
95 에피소드
공유
Manage episode 471224127 series 3530384
Kit Inc. and Nathan Barry에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kit Inc. and Nathan Barry 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today I’m joined by Charli Prangley as we revisit our bold rebrand from ConvertKit to Kit - a journey of rapid change, decisive leadership, and preserving what truly matters.
In this episode, we explore how we built a new identity without starting from scratch, the lessons learned along the way, and how our internal culture has evolved as a result.
Timestamps:
00:00 Introduction to Branding
00:49 The Kit Rebrand Journey
01:55 Lessons Learned from Rebranding
05:11 Maintaining Brand Equity
06:39 Challenges and Successes
08:25 The Importance of Brand Strategy
12:42 Messaging and Positioning
15:33 Internal Shifts and Bold Actions
18:56 Kit's Self-Belief and Leadership
22:45 Creating Tutorials and Overcoming Roadblocks
24:51 Celebrity Endorsements and Success Stories
25:28 The Impact of a Strong Brand
31:24 Executing a Successful Rebrand
36:27 Dreaming Big and Making It Happen
39:27 Reflecting on Leadership and Growth
43:13 Final Thoughts and Encouragement
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Follow Charli:
Instagram: https://www.instagram.com/charliprangley
LinkedIn: https://www.linkedin.com/in/charliprangley
Twitter: https://twitter.com/charliprangley
YouTube: https://www.youtube.com/user/charlimarietv
Website: https://charlimarie.com
Featured in this episode:
Kit: https://kit.com
Koto (Brand Strategy Partner): https://www.kotoagency.com
Square Black (Development Agency): https://squareblack.com
Tom Brady’s Newsletter: https://www.tombrady.com/newsletter
Morgan Freeman: https://themorganfreeman.com
Highlights:
06:03 – Churn: The Leaky Bucket Challenge
15:05 – Unpacking the 6-Step Direct Sales Flywheel
22:05 – Overcoming Migration Objections with Concierge Setups
29:21 – The Zero-to-One of Personal Branding
36:08 – Scheduling & Measurement: Locking In Daily Priorities
49:20 – Innovating Pricing Strategies for Expansion Revenue
95 에피소드
ทุกตอน
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The Nathan Barry Show와 비슷한 콘텐츠
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
…
continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
…
continue reading
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Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
