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The Modern Retail Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Modern Retail Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How Renais is trying to make ultra-premium gin popular in the U.S.

33:08
 
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Manage episode 462630837 series 3406044
The Modern Retail Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Modern Retail Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Renais has lofty ambitions to be the leading global ultra-premium gin brand.

The company, which launched in 2023 in Europe and expanded to the U.S. last year, just raised a fresh round of capital and is working on expanding even further. It was founded by CEO Alex Watson and his sister, actress Emma Watson. Renais Gin isn't cheap -- it retails for around $60 a bottle. But it offers a product that reuses pressed wine grapes from the Watson family's vineyard in France, ultimately making a more sustainable and higher-level gin offering.

According to Alex Watson, who joined this week's Modern Retail Podcast, Renais' growth comes at a fortuitous time. "Martinis are having a moment right now," he said. And while people are drinking less -- especially this month -- they are seeking better options. "People generally are consuming less alcohol these days, but they're trading up," Watson said, "so the volume and the share is all shifting into higher value products."

That gives Renais a clear path to growth. Still, Watson admitted, there are some big competitors in the space. "Some of the headwinds that we face [are] both going up against the likes of the big boys and hundreds-of-years-old brands," he said.

However, he thinks gin may be the best place to introduce a new higher-end product. "Although there's been a lot of innovation in gin -- and there are a lot of gins out there -- there are very few in what we would call the ultra-premium segment of the category," Watson said.

  continue reading

471 에피소드

Artwork
icon공유
 
Manage episode 462630837 series 3406044
The Modern Retail Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Modern Retail Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Renais has lofty ambitions to be the leading global ultra-premium gin brand.

The company, which launched in 2023 in Europe and expanded to the U.S. last year, just raised a fresh round of capital and is working on expanding even further. It was founded by CEO Alex Watson and his sister, actress Emma Watson. Renais Gin isn't cheap -- it retails for around $60 a bottle. But it offers a product that reuses pressed wine grapes from the Watson family's vineyard in France, ultimately making a more sustainable and higher-level gin offering.

According to Alex Watson, who joined this week's Modern Retail Podcast, Renais' growth comes at a fortuitous time. "Martinis are having a moment right now," he said. And while people are drinking less -- especially this month -- they are seeking better options. "People generally are consuming less alcohol these days, but they're trading up," Watson said, "so the volume and the share is all shifting into higher value products."

That gives Renais a clear path to growth. Still, Watson admitted, there are some big competitors in the space. "Some of the headwinds that we face [are] both going up against the likes of the big boys and hundreds-of-years-old brands," he said.

However, he thinks gin may be the best place to introduce a new higher-end product. "Although there's been a lot of innovation in gin -- and there are a lot of gins out there -- there are very few in what we would call the ultra-premium segment of the category," Watson said.

  continue reading

471 에피소드

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