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๐๐ป Kickass UA in the Privacy Era with Jayne Peressini, Claire Rozain, Philip Weiskirchen, Gadi Eliashiv, Shamanth Rao & John Koetsier ๐๐ป
Manage episode 372037352 series 2575608
Todayโs episode is the recorded version of a webinar hosted by Singular and Rocketship HQ on Kickass UA in the Privacy Era.
The panelists were: Jayne Peressini, UA Consultant, Claire Rozain, Senior Manager, Ad Monetisation and UA at Carry1st, Philip Weiskirchen, VP Global Sales at Jampp, Gadi Eliashiv, Co-Founder at Singular and Shamanth Rao, CEO & Founder at Rocketship HQ.The panel was moderated by John Koetsier.
We delved into concrete strategies for the long-term in a post-privacy world. We talked about what is changing with attribution, measurement, SKAN 4.0, Googleโs privacy changes - and much more - and offered actionable tips and strategies that you can use today.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ua-in-privacy-era-singular-rocketshiphq/
KEY HIGHLIGHTS:
โ๏ธ What percentage of the market is good at SKAN?
๐ชข Are additional measurement methodologies required?
๐งถ Probable performance improvements in SKAN 4.0.
๐ฆบ Whatโs a feature that SKAN 4.0 should roll out?
๐งฃ Googleโs Privacy Sandbox and how it differs from SKAN.
๐ MMM & Incrementality Modeling.
๐งข How measurement methodologies can be affected by organizational leadership.
๐๐ปโโ๏ธ Skills required to prep for the future.
๐ต๐ปโโ๏ธ Top takeaways from all panelists.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
253 ์ํผ์๋
Manage episode 372037352 series 2575608
Todayโs episode is the recorded version of a webinar hosted by Singular and Rocketship HQ on Kickass UA in the Privacy Era.
The panelists were: Jayne Peressini, UA Consultant, Claire Rozain, Senior Manager, Ad Monetisation and UA at Carry1st, Philip Weiskirchen, VP Global Sales at Jampp, Gadi Eliashiv, Co-Founder at Singular and Shamanth Rao, CEO & Founder at Rocketship HQ.The panel was moderated by John Koetsier.
We delved into concrete strategies for the long-term in a post-privacy world. We talked about what is changing with attribution, measurement, SKAN 4.0, Googleโs privacy changes - and much more - and offered actionable tips and strategies that you can use today.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ua-in-privacy-era-singular-rocketshiphq/
KEY HIGHLIGHTS:
โ๏ธ What percentage of the market is good at SKAN?
๐ชข Are additional measurement methodologies required?
๐งถ Probable performance improvements in SKAN 4.0.
๐ฆบ Whatโs a feature that SKAN 4.0 should roll out?
๐งฃ Googleโs Privacy Sandbox and how it differs from SKAN.
๐ MMM & Incrementality Modeling.
๐งข How measurement methodologies can be affected by organizational leadership.
๐๐ปโโ๏ธ Skills required to prep for the future.
๐ต๐ปโโ๏ธ Top takeaways from all panelists.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
253 ์ํผ์๋
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