⚡️How to run a media mix model using Facebook’s Robyn, part 1: Introducing Robyn & setting up the environment 🗄

The Mobile User Acquisition Show

Shamanth Rao에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shamanth Rao 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 5:01

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A couple of weeks ago, we released an episode on measuring iOS post-ATT performance using spreadsheet-based MMM.

Since we’ve received a lot of interest around the topic, we decided to release a “how-to” series to assess iOS performance by implementing Facebook’s open source code, Robyn. If you got started with a basic spreadsheet based model, this is a great next step to refining the media mix model through a more sophisticated code-based system.

Today’s episode is part 1 in the series - Introducing Robyn & setting up the environment.

We have a Youtube video linked in the show notes that will take you through the entire process of setting up Robyn in just a few minutes.

The Youtube video is here: https://youtu.be/3RnDfC1usZc

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/facebook-robyn-mmm-setup/
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Note:
Mobile Growth Lab
We launched the Mobile Growth Lab this week - over 60 marketers, executives, product managers and developers signed up to break the shackles of ATT's performance and measurement losses. Our first session kicked off on Tuesday - and while the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com

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