Player FM 앱으로 오프라인으로 전환하세요!
Greg Smith: Bremworth CEO on their marketing campaign for NZ wool carpet
Manage episode 431918293 series 2098285
Many new builds are opting for hardwood or synthetic carpets, ignoring the homegrown options.
Bremworth launched a $2 million marketing campaign this week, aiming to remind Kiwis of the high-quality woollen options we have in this country.
CEO Greg Smith told Mike Hosking that they’ve seen in their research that both hardwood and wool considerations are at a four year high, which may indicate that people are moving towards more natural options.
He said that they need to make sure people are aware of the natural performance benefits of New Zealand wool.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
5873 에피소드
Manage episode 431918293 series 2098285
Many new builds are opting for hardwood or synthetic carpets, ignoring the homegrown options.
Bremworth launched a $2 million marketing campaign this week, aiming to remind Kiwis of the high-quality woollen options we have in this country.
CEO Greg Smith told Mike Hosking that they’ve seen in their research that both hardwood and wool considerations are at a four year high, which may indicate that people are moving towards more natural options.
He said that they need to make sure people are aware of the natural performance benefits of New Zealand wool.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
5873 에피소드
All episodes
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.