The Power of Packaging : Development, Design, & Branding with Nicole Light

The Michael James Podcast

In this episode, we sit down with Nicole Light, the visionary founder and owner of Power in Packaging, a fully integrated, turn-key product development, package design, and branding agency. With over 15 years of experience in the industry, Nicole has led award-winning projects for startups and large enterprises alike, helping bring innovative products to market with powerful and cost-effective branding and packaging.

Starting her career in the pharmaceutical industry with giants like Merck, Sanofi, and Pfizer, Nicole later transitioned into the world of package design and branding, launching her own agency 12 years ago to serve entrepreneurs with end-to-end product solutions. With a portfolio that includes working with high-profile names like Kevin Harrington from Shark Tank, Timbaland, and AJ McLean from the Backstreet Boys, Nicole has transformed hundreds of brands, taking them from concept to shelf.

Join us as we dive into Nicole’s journey, the challenges and rewards of launching successful products, and her expert insights on the world of product development, branding, and packaging. Whether you’re a startup or a well-established company, Nicole’s tips will inspire you to take your product to the next level! Tune in to learn how to elevate your branding, navigate the complexities of packaging, and launch products that make an impact.

Specialities: / Package Design and Branding / Product Development / USDA Regulations / Branding + Identity / Consumer Products / Re-Branding / Package Design / Structural CAD Design / Contract Manufacturing / Paperboard and Plastic Materials / Folding Carton Manufacturing / Domestic and International Manufacturing / Product Launch / Pitch Decks / Sales Sheets / Product Marketing Materials / Offset and Flexo Printing

#ProductDevelopment #PackageDesign #Branding #Entrepreneurship #Innovation #PackagingIndustry #Startups #BusinessSuccess #NicoleLight #PowerInPackaging