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OPTIMIZING IP ON SOCIAL
Manage episode 485596550 series 3622913
The Media Odyssey, Evan Shapiro, and Marion Ranchet에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Media Odyssey, Evan Shapiro, and Marion Ranchet 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This week on The Media Odyssey podcast, Evan and Marion join to delve into the fast-evolving world of digital content distribution, with a behind-the-scenes look at one of YouTube’s most powerful enablers: Merzigo. Joining the show is Dilip Bala, SVP & GM of Merzigo U.S., to unpack how the company helps IP owners—from broadcasters to studios—unlock serious revenue and global reach through platform-specific strategy, content optimization, and data-driven localization.
From reviving old dramas with fresh life to proving that YouTube can actually boost TV ratings, this episode is packed with surprising insights and real-world case studies—including why Facebook might just be the industry's best-kept secret. If you're navigating the future of media, this is one conversation you don't want to miss.
Thank you Dilip for joining the pod!
Dilip Bala: LinkedIn
Key Takeaways:
- YouTube is an Undervalued Powerhouse:
Traditional broadcasters still hesitate to fully embrace YouTube, but as Merzigo’s success shows, the platform offers massive global reach and revenue potential—especially when content is tailored to platform-specific behaviors. - Localization Unlocks Global Growth:
Merzigo’s strategic dubbing and cultural adaptation of content—especially for diasporas in high-CPM markets—has turned back-catalog shows into unexpected global revenue drivers. - Facebook is a Sleeper Opportunity:
Often overlooked, Facebook still offers massive scale. With the right short-form strategy, content can thrive—especially in reality and game show formats optimized for sharing and mobile-first viewing. - Same Content, Different Audiences:
The exact same show can reach entirely different demographics across platforms—YouTube often captures younger viewers that traditional TV and even FAST channels struggle to reach, highlighting the need for multi-platform distribution strategies.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin:
Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/
Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters:
Marion Ranchet - https://marionranchet.substack.com/
Evan Shapiro - https://eshap.substack.com/
- (00:00) - Introduction
- (00:52) - The Rise of YouTube as a TV Platform
- (02:04) - Challenges for Traditional Broadcasters
- (06:24) - Introducing Mego and Its Services
- (13:22) - Case Studies and Success Stories
- (22:13) - Challenges of Starting a Channel from Scratch
- (23:11) - The Role of Algorithms in FAST Channels
- (24:38) - Monetization Strategies on YouTube
- (28:05) - Exploring Facebook as a Video Platform
- (30:54) - The Importance of Multi-Platform Content Strategy
- (35:48) - Conclusion and Upcoming Events
45 에피소드
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