#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)

The Measure Pod

Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc

Watch on YouTube - https://youtu.be/bIYsp57Rmuo

00:00:00 - Introduction
00:05:15 - Crap Talks Brighton
00:07:11 - Analytics as an investment
00:10:57 - Analytics as a profit enabler
00:14:47 - Analytics team success without proof
00:18:19 - Thermostat vs. Thermometer analogy
00:23:54 - Optimising sales call strategies
00:24:04 - Measurelab Ad
00:25:22 - Simplicity in analytics adoption
00:29:41 - Empowering analysts through problem-solving
00:32:12 - Product-led growth experiment outcomes.
00:36:01 - End of Google Analytics era
00:40:03 - Modular data stack considerations
00:41:37 - Google Analytics and advertising impact
00:46:20 - Google Analytics and competition
00:49:57 - Personal hobbies of an analyst

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Episode Summary:

In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude. They discuss his recent MeasureCamp presentation on the ROI of analytics, as well as his impactful 'thermostat versus thermometer' analogy, which illustrates the role of analytics in decision-making — and much more!

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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