))
The Sendoso Marketing Journey. A conversation with Kris Rudeegraap, co-founder and CEO
Manage episode 445541022 series 3474463
Steve Cummins - Solent Strategies에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steve Cummins - Solent Strategies 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode, I talk with Kris Rudeegraap, CEO of Sendoso, about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO.
He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.
Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for different levels of the organization. And we discuss the challenges and benefits of category creation, and the value of event marketing for startups.
Our conversation also covers the evolution of Sendoso's marketing team, from initial hires to scaling up. And, naturally, the effectiveness of gifting as a marketing tactic.
Note: This episode is not sponsored by Sendoso. Kris was invited on the show as a guest.
Resources:
Connect with Kris on LinkedIn
Read the HockeyStack report on Revenue Impact of Gifting
29 에피소드
공유
