Ep. 5 - Being A Seed in the Snow: How I Use January To Plan & Reflect

The Marketing In The Margins Podcast

Welcome back to another episode of the Marketing and the Margins podcast!

This is where we get real about juggling the art of marketing your business while also living life! We are doing it all in the margins, babydolls, and we're keeping it real along the way!

In this episode, I dive into the concept of my "Seed in the Snow" month - something that's become a yearly tradition of mine. I use January as a time for recalibration and planning after the hectic holiday season.

Despite the cold, challenges and general chaos of the season, I emphasize the importance of using this time to reset personally and professionally.

I discuss how I've learned to embrace this period for stillness and preparation rather than rushing into new launches or projects.

🌱In this episode:

• What is the "Seed in the Snow" mindset?
• January (or any month, day, hour you choose) can be the perfect time for recalibration.
• The importance of planning over immediate action.
• Reflecting vs. rushing – finding the balance for better outcomes.
• Why big business launches might need to wait.
• Reestablishing routines and order in your life and home.
• Prioritizing self-care and health in the new year.
• How can the family get involved and benefit from this mindset?

I also touch on the importance of self-care, especially as I navigate my recent Lupus diagnosis, and how my family has adopted this mindset, benefiting from the calm and structure it brings.

I encourage listeners to consider adopting a "Seed in the Snow" mindset in their own lives, whether for a month, a weekend, or just an afternoon, to build a strong foundation for the year ahead.

4 Key Aspects of My “Seed in the Snow” Approach:

1. Prioritizing planning over immediate action.
2. Reflecting on ideas rather than hastily executing them.
3. Avoiding big business launches in January.
4. Reestablishing routines and order in both my personal life and business
   

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🔗 Connect with Katie:

TikTok - @katiekastnermarketing

Instagram - @katiemkmarketing

Blog - www.katiekastner.com

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