S1E02 : "Beyond the Product – Transforming to Achieve Customer Success & Differentiation", with Alberto Andolina, VP Customer Marketing & International Transformation, Diabetes at Medtronic

The Marketing Consultation

Welcome to the second episode of Season 1 of The Marketing Consultation podcast! In this episode, we have the pleasure of hosting Alberto Andolina. With over 16 years spent at Medtronic, Alberto has played pivotal roles in driving strategic change within the industry. Currently serving as the Vice President of Customer Marketing & International Transformation, Diabetes EMEA, Alberto leads the way in making healthcare more effective, cost-efficient, and accessible.
Join us for this episode as Alberto shares his valuable insights on:

• Creating a strong vision that aligns with organizational goals,
• Driving a successful transformation and implementing a new business model in a highly regulated environment,
• Going beyond “product success” to deliver “customer success” and be able to create a new space for differentiation,
• The importance of building diverse and specialised marketing teams,
• And his entrepreneurial journey as the owner of two restaurants in Spain and Italy.

Overall, Alberto's experiences and insights highlight the importance of persistence, a competitive mindset, creativity, and finding a balance between personal and professional life for success in both entrepreneurship and corporate environments.
Here are Alberto’s book recommendations:

• "H2H Marketing: The Genesis of Human-to-Human Marketing" by Philip Kotler, which explores the shift from a product-focused approach to a service-driven, customer-centric perspective.
• "Hostage at the Table" by George Kohlrieser, examines the skills used by hostage negotiators and how they can be applied to everyday business interactions, emphasizing emotional intelligence and positive conflict resolution.

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