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Mat Hayward - CMO, R.M.Williams
Manage episode 283921832 series 2582495
The Marketing Commute에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Marketing Commute 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Marketing Commute, we talk to Mat Hayward, Chief Marketing Officer of R.M.Williams. Mat was born in New Zealand before heading across to boarding school in Geelong, then back to study a Bachelor of Commerce in Marketing and Management at The University of Otago. Mat started his career in Singapore with Ericsson and continued this global trend by working in Tokyo, the US, Hong Kong, and now Sydney. Mat has worn many hats during his marketing career - as Vice President of Global Marketing with Quiksilver, Consulting Director at Lane Crawford, the Head of Marketing of Deckers Brands (which has brands like UGG), and has even founded his own consulting business, 'A Gentleman’s Opinion'. Mat has been with R.M.Williams since February of 2017 and this is a great chat as the brand ramps up following the acquisition by Tattarang.
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