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Bonita Durand - Vice President Global Product at Lacoste
Manage episode 261367653 series 2582495
The Marketing Commute에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Marketing Commute 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Marketing Commute, we are joined by Bonita Durand. Bonita has had a hugely successful international career in fashion merchandising and product development. Based in Paris, Bonita is currently the VP of Global Product Direction for fashion giant Lacoste, and before this worked for other global labels including Stella McCartney, Gucci, Lanvin and Prada. Bonita shares a very unique perspective at a time when brands are finding new and innovative ways to reach new audiences. We’ll also get the latest thoughts and perspectives on marketing trends in Mitchell’s Marketing Minute.
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