AI unleashed: The Moral Dimension of Generative Intelligence

The Management Lab

We finally break the seal on a discussion of generative artificial intelligence (AI). Since the launch of ChatGPT at the end of 2022, the potential of generative AI for good and for ill has dominated technology speculation across the globe. In this episode, we explore several of the ethical dimensions of generative AI (while conceding that such dimensions are almost unlimited). Specific topics discussed include: The evidence of political bias in generative AI systems The inconsistent moral argumentation of generative AI systems Can generative AI take the place of human actors in cognitive science research (and would we want it to)? Is the potential for personalized persuasion via generative AI a boon for the field of marketing or a dangerous path toward societal thought control? Is there such a thing as a non-Irish Limerick? Research discussed includes the following studies: Dillion, D., Tandon, N., Gu, Y., & Gray, K. (2023). Can AI language models replace human participants? Trends in Cognitive Sciences. Krügel, S., Ostermaier, A., & Uhl, M. (2023). ChatGPT’s inconsistent moral advice influences users’ judgment. Scientific Reports, 13(1), 1–5. Matz, S., Teeny, J., Vaid, S. S., Harari, G. M., & Cerf, M. (2023). The Potential of Generative AI for Personalized Persuasion at Scale. PsyArXiv; PsyArXiv. McGee, R. W. (2023). Is ChatGPT biased against conservatives? An empirical study. SSRN. Rozado, D. (2023). The Political Biases of ChatGPT. Social Sciences, 12(3), 148.