S4E6 Emma Ballard

The Longest Day Podcast

On this week’s episode, Leah talks to Emma Ballard, the Editor of Women and Golf – the only women’s specific golf platform in the UK. Emma’s Longest Day happened during a golf leadership development programme at St Andrews, Scotland, the home of golf. The golf industry is notoriously male dominated, so it was a big deal during the leadership programme to become vulnerable and open up about the issues she had with her career and the passionate things she wanted to achieve within the industry. It turned out to be the opportunity that made her look inside of herself and come away with a conviction to make a change within the industry. Through her Longest Day, Emma understood her own value and acknowledged that she knew what she was talking about on the issues around women and girls golf. She began to see her potential to have an impact and make a change in the industry. Emma is now in her fourth year at Women and Golf, shaping the narrative around women and girls golf across the UK. That time also widened her vista, extending her networks, and giving her the opportunity for coaching and mentoring. Emma would like women’s golf to be better recognised as a whole as the women’s game isn’t valued as much as the men’s. She just wants more women playing golf.