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Zanaba Poland: The grass is always greener
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The Lonely Marketers에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Lonely Marketers 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the TLM Podcast, Kieron Mayers chats with Zanaba Poland, Marketing Manager at Gillespie Manners Search & Selection.
Zanaba, a former recruiter turned marketer, shares her unique perspective on recruitment marketing.
Key Topics:
- The Lonely Marketer Experience: Zanaba discusses the challenges of being a solo marketer in the recruitment industry, including limited resources and budget constraints.
- Navigating Recruitment Marketing: She shares insights on overcoming challenges, such as demonstrating ROI and building relationships with business leaders.
- The Benefits of a Diverse Marketing Background: She reflects on her experience transitioning from corporate marketing to recruitment marketing and highlights the transferable skills she gained.
- Building Customer Loyalty: Zanaba emphasises the importance of customer lifecycle marketing in the recruitment industry, including post-placement follow-ups and relationship building.
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