Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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📖 Read the blog https://proactpartnership.com/proact-blog 📧 Subscribe to our newsletter https://proactpartnership.com/subscribe 🔗 View all my social's https://linktr.ee/proactpartnership 🗓 Book a free online review https://proactpartnership.com/free-review 🛍️ Visit our online store where you can access our expat services https://store.proactpartnership.co.uk/ ⚡️Become a retained client https://store.proactpartnership.co.uk/retained-client-service…
Ep. 106 The Living & Working Abroad Show 🎙️ Navigating Residency, Travel, and Life Abroad for EU Expats in the UK and Schengen Zone 🛂🌍 https://proactpartnership.com/blog/navigating-residency-travel-and-life-abroad-for-eu-expats-in-the-uk-and-schengen-zone-106
📖 Read the blog https://proactpartnership.com/proact-blog 📧 Subscribe to our newsletter https://proactpartnership.com/subscribe 🔗 View all my social's https://linktr.ee/proactpartnership 🗓 Book a free online review https://proactpartnership.com/free-review 🛍️ Visit our online store where you can access our expat services https://store.proactpartnership.co.uk/ ⚡️Become a retained client https://store.proactpartnership.co.uk/retained-client-service…
📖 Read the blog https://proactpartnership.com/proact-blog 📧 Subscribe to our newsletter https://proactpartnership.com/subscribe 🔗 View all my social's https://linktr.ee/proactpartnership 🗓 Book a free online review https://proactpartnership.com/free-review 🛍️ Visit our online store where you can access our expat services https://store.proactpartnership.co.uk/ ⚡️Become a retained client https://store.proactpartnership.co.uk/retained-client-service…
In this weeks show we cover a range of global issues, from the intricacies of maritime relocation and Rwanda’s geopolitical strategies to the nuanced differences between asylum seekers and migrants. It delves into the complexities of working rights within the EU, compares the influential roles of China and the USA, and addresses pressing environmental concerns juxtaposed with socio-economic challenges. The video also sheds light on Cyprus as a financial haven, offers practical advice on tax return preparation, and guides overseas property investors in Cyprus. Additionally, it explores time management strategies and ethical decision-making, culminating with essential tips for preparing for the winter season. 📧 Subscribe to our newsletter https://proactpartnership.com/subscribe…
📖 Read the blog https://proactpartnership.com/proact-blog 📧 Subscribe to our newsletter https://proactpartnership.com/subscribe 🔗 View all my social's https://linktr.ee/proactpartnership 🗓 Book a free online review https://proactpartnership.com/free-review 🛍️ Visit our online store where you can access our expat services https://store.proactpartnership.co.uk/ ⚡️Become a retained client https://store.proactpartnership.co.uk/retained-client-service…
The Living & Working Abroad Show #101 In this weeks stream, we delve into the intricate world of financial regulations and their impact on overseas property rentals. Our focus is on the significant strides made in anti-money laundering (AML) measures and the evolving landscape of tax obligations for property owners across various countries. Key Highlights: A detailed look at how financial information exchange regulations introduced a decade ago are influencing property rentals. Insight into the UK Tax Reports since 2020, highlighting the new requirements for property rental agents and owners. Analysis of different tax models in countries like Italy, Cyprus, and the UK, and their implications for property owners. An overview of how platforms such as AirBnB, Hotels.com, and Bookings.com are adapting to these regulatory changes. Information on the role of banks in monitoring funds and the obligations for property owners under the new AML regulations. This video is an essential resource for property investors, rental agents, and anyone interested in the international real estate market. Stay informed and ensure compliance with the latest tax and financial regulations affecting property rentals. 📖 Read the blog https://proactpartnership.com/blog/property-rental-tax-creep --- 📧 Subscribe to our newsletter https://proactpartnership.com/subscribe 🔗 View all my social's https://linktr.ee/proactpartnership 🗓 Book a free online review https://proactpartnership.com/free-review 🛍️ Visit our online store where you can access our expat services https://store.proactpartnership.co.uk/ ⚡️Become a retained client https://store.proactpartnership.co.uk/retained-client-service…
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