What Brands Get Wrong About Video Commerce (And How To Get It Right)

The Live eCommerce Podcast

In this episode of the Live Ecommerce Podcast, host Nicolas interviews Cynthia Nelson, a video commerce expert with over 30 years of experience in ecommerce and strategy consulting.

Cynthia provides insights into the evolution of video commerce, explaining how current technologies have enabled the intimate selling experience once exclusive to traditional broadcast networks. She outlines the key components for brands to successfully adopt livestreaming, emphasizing the need for an internal champion, the right talent, strong data analytics, and wide content distribution.

When advising brands, Cynthia starts with understanding their business goals, assessing their digital maturity, and developing data-driven recommendations tailored to their needs. This strategic approach positions video commerce as a long-term channel, not a one-off tactic.

They discuss why video commerce has seen slower adoption in the US compared to China, how AI can enhance livestreams, and why brands should focus on cultivating loyal fan bases in our cookieless future. Cynthia remains staunchly bullish on the industry here despite measured growth so far.

With deep working history across media, ecommerce, and advertising combined with video commerce specialized consulting, Cynthia provides an experienced perspective on the potential for brands to drive engagement and revenue through streaming.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

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Connect with Cynthia Nelson on Linkedin: https://www.linkedin.com/in/cynthianelson/