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From Wall Street to Sticker Mogul: The Unexpected Journey of Pipsticks
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Nicolas Bailliache에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nicolas Bailliache 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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In this episode of the Live E-commerce Podcast, host Nico sits down with Nathan Vazquez, CEO and co-founder of Pipsticks, a unique sticker and stationery business. Nathan shares his unexpected journey from Wall Street high-frequency options trader to sticker mogul, revealing how a small subscription service grew into a thriving e-commerce brand.
Discover:
- How Pipsticks found success targeting adult crafters instead of children
- The company's customer acquisition strategy using Facebook ads and email marketing
- Challenges and opportunities in transitioning from B2C to B2B
- Insights on managing cash flow and inventory in a growing e-commerce business
- Future plans for licensed products and leveraging design assets
Nathan offers valuable advice for e-commerce entrepreneurs, discussing the importance of constant testing, understanding customer lifetime value, and adapting to changing market conditions. Whether you're a startup founder or an established e-commerce professional, this episode provides a fascinating look at building a niche brand in today's competitive online landscape.
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