Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
We know how brunch goes, it's an adventurous unpredictable experience full of live conversation and bomb ass drinks. Hot Hannah Holt (@HotHannahHolt) and India Monee' (@IndiaMonee) bring you in on their energetic table conversations of pop culture, adulting, and other random magical talks that happen when you're down to The Last Mimosa... Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support
We know how brunch goes, it's an adventurous unpredictable experience full of live conversation and bomb ass drinks. Hot Hannah Holt (@HotHannahHolt) and India Monee' (@IndiaMonee) bring you in on their energetic table conversations of pop culture, adulting, and other random magical talks that happen when you're down to The Last Mimosa... Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support
It's been a while, but we're back and ready to talk our shit! 🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂 GET INTERACTIVE WITH US! @IndiaMonee @HotHannahHolt @TheLastMimosaPod For sponsorships and advertising please contact: thelastmimosa@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support…
Oooo chile. 2018 was a struggle BUT WE BACK! 🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂 GET INTERACTIVE WITH US! @IndiaMonee @HotHannahHolt @TheLastMimosaPod For sponsorships and advertising please contact: thelastmimosa@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support…
The Last Mimosa shakes up the conversation and invites some guys to the brunch table. @instagramcam91 @theoriginalbuffalosoilder1 🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂 GET INTERACTIVE WITH US! @IndiaMonee @HotHannahHolt @TheLastMimosaPod For sponsorships and advertising please contact: thelastmimosa@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support…
Are yall trying to just be married or married married? 🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂 GET INTERACTIVE WITH US! @IndiaMonee @HotHannahHolt @TheLastMimosaPod For sponsorships and advertising please contact: thelastmimosa@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support…
If you done waiting on n**ggas to get their shit together and you not waiting 10 years for a ring PRESS PLAY. 🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂 GET INTERACTIVE WITH US! @IndiaMonee @HotHannahHolt @TheLastMimosaPod For sponsorships and advertising please contact: thelastmimosa@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support…
We all know that one friend that does the most to get male attention, if you don't know who that friend is....then it's you. 🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂 GET INTERACTIVE WITH US! @IndiaMonee @HotHannahHolt @TheLastMimosaPod For sponsorships and advertising please contact: thelastmimosa@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support…
WOAH. We've been gone, but we're back! We dive deeper into life as we know it and as we wish we knew it. 🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂 GET INTERACTIVE WITH US! @IndiaMonee @HotHannahHolt @TheLastMimosaPod For sponsorships and advertising please contact: thelastmimosa@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support…
India Monee' & Hot Hannah Holt are here for their first episode of The Last Mimosa...you ready? 🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂 GET INTERACTIVE WITH US! @IndiaMonee @HotHannahHolt @TheLastMimosaPod For sponsorships and advertising please contact: thelastmimosa@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support…
Is adulting draining your life? Do you wish you could just go back for just a week and have no worries? Yeah...so does Hot Hannah Holt & India Monee'! They take sips of this week's champagne and break down the troubles of the post-graduate adulting life. 🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂 GET INTERACTIVE WITH US! @IndiaMonee @HotHannahHolt @TheLastMimosaPod For sponsorships and advertising please contact: thelastmimosa@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support…
We've all been there, fuck boy after fuck boy, but when is enough, enough? 🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂 GET INTERACTIVE WITH US! @IndiaMonee @HotHannahHolt @TheLastMimosaPod For sponsorships and advertising please contact: thelastmimosa@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support…
In the middle of 2018, how do you handle the pressures of the beauty standard? 🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂🥂 GET INTERACTIVE WITH US! @IndiaMonee @HotHannahHolt @TheLastMimosaPod For sponsorships and advertising please contact: thelastmimosa@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/the-last-mimosa/support…
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