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Healthcheck: Getting the Pulse of Automotive Retail w/ Paul J. Daly and Kyle Mountsier
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Reunion Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Reunion Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The past few years have heralded major changes in automotive retail: direct-to-consumer models and new entrants, EVs, supply constraints, GA4, and, of course, a pandemic, are a few of the myriad things to navigate. It's important to take a moment to reflect on the good that has come out of it, including both what good has already happened and what good lies on the horizon.
In this KPI Cafe, Automotive State of the Union's (ASOTU) Paul J. Daly and Kyle Mountsier dive into these changes -- past, present, and future -- to get you excited about how adaptable automotive retail is and how much more incredible it can be if it meets the moment.
In addition to the primary interview, host Dane Saville also dives into "What's Going on in Auto?".
If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation.
As always, please subscribe to the KPI Cafe on your favorite podcast platform!
Here's what you can expect from today's episode:
Opening of the Show
Used Car Marketing E-Book Offer (Located Here)
Some Conversation and Context
What's Going in Auto? w/ Yours Truly
Introducing Paul Daly and Kyle Mountsier
What Exciting Changes in Automotive Retail Has Paul Seen?
- Coming Together
- Solutions
What Excites Kyle Most About Automotive's Future?
- Energy and Enthusiasm
- Pop Culture
- Customer / Employee Experience
How Will Dealers Meet the Moment?
- Mass Consolidation
Dealership Experience / Random Pronunciation Challenge
- Xvetriaus
- L-A
- 5-10-Year Prognostication
- Experiential
- Audi Center Example
- Interactivity
- Service Experience
- Patrick Abad's Story
ASOTU CON
- What, Why, When
- ASOTU's Focus on Value
Preview Next Week's Episode
Looking for an award-winning digital marketing agency partner? At Reunion Marketing, we offer boutique-style services in SEO, SEM, and Social Media that have origins from our founder's work at a 33-store automotive group's marketing department. Reach out to our host Dane Saville at dane@reunionmarketing.com to set up a demo today.
챕터
1. Used Car Marketing E-Book Offer (00:00:30)
2. Some Conversation and Context (00:01:02)
3. What's Going in Auto? w/ Yours Truly (00:06:11)
4. Introducing Paul Daly and Kyle Mountsier (00:09:15)
5. What Exciting Changes in Automotive Retail Has Paul Seen? (00:10:15)
6. What Excites Kyle Most About Automotive's Future? (00:11:34)
7. How Will Dealers Meet the Moment? (00:14:08)
8. Dealership Experience / Random Pronunciation Challenge (00:16:35)
9. ASOTU CON (00:25:53)
10. Preview Next Week's Episode (00:35:30)
58 에피소드
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