Choose ONE Primary Marketing Objective: Hint – It Should Be Email KDS: 127

The Kim Doyal Show

Choose one primary marketing objective. And it should be email; the rest is just icing on the cake. But, before we get into that... One thing that has me really excited about the New Year and 2024, in general, is that there seems to be a broad desire in the marketing space for things to change. Hallelujah! A few things have contributed to this. The last 3+ years have been a little nuts across the globe, which in turn has made people feel weary. Of course, it's not all been gloom and doom, even if we have to make a conscious effort to seek out what's good (which is totally worth it). But I think we can all agree that it's "been a lot." In terms of the digital marketing/creator space, the bottom line is that the space has matured. People are more educated about how everything works; they're burnt out from hype promises, big launches, and the idea that you have to strive towards millions (and no judgment if that's what you want, ya' girl does, but you won't see me driving any lambos or posting pictures of mansions). With a massive distrust of government and media, we're learning to rely on ourselves. Which is a beautiful thing because that's where real strength comes from. I've seen a lot of New Year's posts about people wanting to remove things as opposed to "kicking ass and taking names" (something I've said myself on more than one occasion). Every year, I choose a new word. I chose my word for 2024 in December of last year. This is something that's sacred to me and isn't something that I have any desire to share, but rest assured, it's a positive word. This year, I've also chosen a "money" word. I was listening to a podcast episode with Kendall Summerhawk yesterday, and she explained how she does this and what her word is/has been. She suggested the first word that comes to mind (and it's ONE word, not a phrase or sentence). The first word that came to mind for me? Ease Which is something I want across all areas of my life. You might be thinking that this is something most people want - and to a certain extent, I agree. Of course, most people want more ease. But more often than not, they don't want to change anything or do anything to achieve it. My therapist said she read something that said that 90% of people don't want to change. 🤯 Which is a little mind-blowing to me. When you're hardwired or have spent the last 30 years constantly learning and growing, it's a hard concept to grasp. At the same time, I get it. Unless you've realized there is another way to do things (to live, to be, to feel, to earn, etc.), how do you know what's possible? This is why I've started signing off my emails with "Stay curious." Most entrepreneurs I know are curious, they do want something different or they wouldn't be in business for themselves. And now even the 'different' looks different. Back to ease and how that translates to money. For as long as I can remember, money has felt hard for me. My parents raised my siblings and me with incredible work ethics (and were both hard workers their whole lives. My dad still has a hard time doing "nothing"). I had no other concept of earning or having money other than you had to "work hard." No one taught us (or them) about compound interest, investments, and the role money played in our lives (and here I am, at 53, doing a deep dive on ALL of this). It's not that any of these are new concepts to me at this stage in my life, but I guess we don't "get it" until we get it. 😉 When I had a job, I maxed my 401k and did "all the things" I was supposed to. But unless you see that there's another way to do things or have a strong enough "why" for making change, it's probably not going to happen. The two things that shifted everything for me were: When my therapist said I needed to stop being a victim when it comes to money (ouch! But also, AMEN!)