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Directive Conversation: The Small-Business Superpower for Sales, Retention & Real Relationships | The Jeremy Hanson Podcast
Manage episode 511839268 series 2523653
Jeremy Hanson, Jeremy Hanson | Small Business Expert, and Growth Coach에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeremy Hanson, Jeremy Hanson | Small Business Expert, and Growth Coach 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Words win—or they wander. In this episode of The Jeremy Hanson Podcast, Jeremy breaks down directive conversation: the skill of guiding every business interaction with clarity, empathy, and purpose. If you’ve ever watched a sure-thing sale slip away with “let me think about it,” or felt your best customers quietly drift, this is your playbook.
Drawing on 15+ years of building and coaching small, service-based businesses, Jeremy shows you how to move from “participating” in conversations to leading them—without pressure or gimmicks. You’ll learn a simple, ethical framework you can use the same day to improve sales calls, client check-ins, networking intros, and team chats.
What you’ll learn
The Core: What directive conversation is—and isn’t (no sleaze, all clarity).
Sales That Stick: Framing, summarizing, and micro-commitments that naturally move buyers from interest to action.
Retention that Compounds: Proactive “every 60 days” check-ins that prevent churn and turn clients into advocates.
Networking that Works: Better opening questions, value-first positioning, and how to set the next touchpoint on the spot.
Lead with Empathy: “Validate → Own it → Direct the solution” for tough client or team moments—respectful and effective.
The Edge for Owners: Clarity saves time, builds authority, and shows customers they’re in good hands.
Action steps you can use this week
Prep three micro-commitment questions for your next sales call.
Proactively check in with three clients—no upsell, just value.
Replace “What do you do?” with “What are you working on that excites you?” and set a concrete follow-up.
Whether you’re a solo operator, a home-service pro, or growing a small team, this episode gives you the scripts, mindset, and cadence to win with words—and build relationships that last.
#TheJeremyHansonPodcast #SmallBusiness #Entrepreneurship #ServiceBusiness #Sales #ConsultativeSelling #CustomerRetention #ClientSuccess #Networking #BusinessCommunication #Leadership #DirectiveConversation #MicroCommitments #Framing #SocialProof #EmpathyInBusiness #RelationshipBuilding #PersonalBrand #ClosingDeals #BusinessGrowth #HomeServiceBusiness #SideHustle #SMBMarketing #OwnerOperator #WinWithWords
123 에피소드
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